Dear Marketer:

My boss was in a rage.

“Look at this!” he shouted, holding up this month’s issue of the leading trade journal in our industry.

“What’s the problem?” I asked.

“The cover story is a bylined article, by our major competitor, bashing our technology, and touting their product as superior,” he said.

At the time – and this was years ago – I was a junior advertising manager with a manufacturing company … and he was a senior product manager.

“Why aren’t we on the cover?” he complained to me bitterly.

The answer, of course, was that our ad agency was great at designing ads and buying expensive ad space – for which they received huge commissions.

But they weren’t so enthusiastic about ghostwriting feature articles, bylined by our engineers, to appear in those same magazines.

After all, doing articles for us wasn’t nearly as lucrative, for them, as doing ads.

The problem, of course, is that prospects are highly skeptical about what they read in paid advertising.

Not to mention that running full-page ads costs a small fortune.

Prospects are much more likely to believe what you have to say if they read it as an article written by or about you … than they are if they read it in an ad.

Getting tons of free PR for your product, service, or business – once difficult, now easy!

If you’re not writing articles for trade journals, consumer magazines, and e-newsletters reaching your customers … and publishing them on a regular basis … you’re leaving money on the table.

Now, in my e-book, Marketing With Articles, you get clear, easy-to-follow, step-by-step instructions on how to write promotional articles … and get them published.

Including:

• Why writing articles can help you promote your business twice as effectively as paid advertising – at half the cost. Page 1.
• Understanding the unique needs of each editor … so you can create material he’ll say “yes” to running. Page 7.
• You can learn to write promotional articles editors will publish. It’s fun and easy. Page 30.
• 10 tips for writing articles editors publish, readers love, and prospects respond to. Page 60.
  
• Finding the right magazine for reaching your audience – and increasing your sales – through free PR. Page 9.
• Why you should never send an article unsolicited to an editor … and what you should send the editor instead. Page 12.
• Organizations to help you connect with the right people in the world of PR including: freelance writers ... journalists ... reporters ... newspaper editors ... Internet publishers ... e-zine editors ... radio producers ... TV program managers ... PR agencies ... and more. Page 64.
  
• Easiest way to find out what topics a magazine has already covered – and what type of articles they want from you now. Page 5.
• Must you provide photographs to go along with your articles? The answer may surprise you. Page 23.
• How to come up with article ideas editors will love, subscribers will read, and prospects will respond to. Page 5.
• Not sure how to write a winning "query letter" that gets editors to accept your articles? Follow these proven templates for writing a winning query letter. Page 36.
  
• You propose writing an article to an editor. He doesn’t respond. Don’t give up: here’s what to do next. Page 23.
• Increase the odds of getting your article published by slanting the topic toward “special issues.” Page 8.
• What to do when an editor says “yes” – and asks you to produce an article for him. Page 25.
• How to write a clear, interesting article your editor will accept … and your prospects will read with interest. Page 30.
• Turning published articles into powerful marketing tools that generate leads and close sales. Page 33.
• Instantly distribute your articles and press releases to the media through the U.S. mail, fax, or online. Page 120.

But wait. There's more...

Promote yourself online by writing free articles for other people's e-zines....

When I published the first edition of Marketing With Articles over a decade ago, I didn’t cover writing articles for online newsletters, because Internet marketing was still in its infancy.

    To correct that deficiency, I’ve added a big bonus section – over 50 pages of new material – on how and why you should write and submit articles for other people’s e-zines.

    The why is twofold. First, as with writing articles for print publications, to get your name out there, establish yourself as an expert, and get people to inquire about your product or service.

    The second is to generate direct sales of your products, or build your own e-newsletter subscriber list – or both: in exchange for letting e-zine publishers use your articles free of charge, they must agree to run a URL hyperlink to one of your Web sites or pages.

    The hyperlink can drive traffic either to a landing page selling a product, or a registration page offering a free subscription to your own e-newsletter.

    As for the how to write online articles and get other e-zines to publish them, the new bonus section “Writing and Submitting Articles to E-Newsletters” tells you everything you need to know to build your list and online sales through article writing.

    Including:

• A model “e-mail query” to get e-zine publishers interested in running your articles in their newsletters. Page 96.
• The quickest and easiest way to distribute your free articles to hundreds of e-zine publishers is by registering them on these “article submission Web sites.” Page 102.
• How writing online articles can promote your product or service even if your business is local only -- and you don’t sell your products online. Page 98.
• Writing short, simple online articles is a breeze … but only when you follow my proven 3-step outline. Page 80.
• How to convince a reluctant e-zine publisher to run your articles in her publication. Page 96.
• A checklist for writing e-zine articles that submission sites and e-newsletter publishers will accept. Page 106.
• Creating a “resource box” that drives tons of traffic from your article to your Web site. Page 82.
• How to incorporate keywords in your online articles so that search engines find your article and rank it higher in keyword searches. Page 108.
• Not sure what an e-zine article should look like or sound like? This collection of sample articles can help you get the hang of writing articles for the Internet. Page 109.
• Are e-zine articles shorter than magazine articles? If so, what’s the ideal word length for online articles? Page 82.
• 5 ways to get more response to your online articles once they have been published. Page 101.

• And so much more....

Use it risk-free for 90 days

Very few PR agencies or freelance PR writers guarantee article placements – and virtually no PR services can assure you of increased leads, orders, or sales from the articles they write for you.

But with Marketing with Articles, you get both. I guarantee it -- or you don’t pay me!

That’s right….

If Marketing With Articles doesn’t help you write and place promotional articles with the magazines and newspapers that reach your target prospects….

Or you are dissatisfied for any other reason … or for no reason at all … just let me know within 90 days.

I’ll refund your $39 payment in full. No questions asked. And, you can still keep the e-book free.

That way, you risk nothing.

In 90 days or sooner, articles with your byline – positioning you as an expert in your field or industry – could be gracing the pages of the magazines and e-zines your prospects read ... increasing your visibility while generating a flood of leads, inquiries, and traffic to your Web site.

Or, you could be ignored by the media … and when you get the latest issues of those magazines, see articles on your specialty written by your competitors.

It’s entirely up to you.

So what are you waiting for?

To order Marketing with Articles on a 90-day risk-free trial basis, just click below now:

Sincerely,

Bob Bly

P.S. Quick-Response Bonus! Order Marketing with Articles today and you get a FREE 60-page Bonus Report, How to Do Your Own Public Relations (list price: $29).

In it, you will discover:

• 29 great story ideas for the next issue of your company newsletter or e-zine. See page 17.
• Promoting yourself, your company, or your product through public speaking? Here’s how to make your talk more memorable, engaging, and persuasive. Page 26.
• How to use “DR PR” – direct response press releases – to generate new leads, prospects, and business opportunities. Page 14.
• 4-part formula for writing business letters that get you the results you want. Page 50.
• Want to position yourself as an expert by writing a book? 5 ways to write a book proposal editors say “yes” to. Page 29.
• Fool-proof formula for writing articles and getting them published, under your byline, in the trade publications your customers and prospects read. Page 14.
• Plus: a special library of sample press releases and query letters. Easy-to-follow templates guide you in writing your own PR materials. Starts on page 58.

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

What they say about Bob Bly‘s copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn’t stop themselves from responding."
—Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
—Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."
—Thomas Massie, BRIDGELINE Software

"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
—Jack McDonough, U.S. Tax Corporation

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
—Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
—Jill Perri, American Consultants League

"Just wanted to let you know that as of today we have a 13.5% response (orders, not just click-throughs) for Stealth Stocks from the e-mail you wrote for us."
—Gary Mizrahi, Stealth Stock

"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
—Marc Stockman, TheStreet.com

"We received the letter. Our first and probably lasting impression is great. Paul is usually very skeptical but he really likes it. I know we want to stick with the first impression. It looks like it may be perfect. We are very impressed."
—Frank Lardino, Investors Alliance

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
—Ray Hardee, Engineered Software, Inc.

"The letter you composed is terrific. We like your text, and we also like the promotional ideas you've incorporated into the package as a whole. Thanks a lot for your efforts."
—Maureen Neary, Tower Media.

"Nice job on the white paper. It's a treat to have my name on it."
—Raymond S. Elman, Bridgeline Software, Inc.

"Your 'Double Your Money' headline won with a 1.07 response rate. Just to let you know, this offer did better then the two before it did (all of which were after the new editors took over). I rarely see copywriters that go the extra mile like you do. I really appreciate it"
—Amanda Hath, KCI.

"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
—George Rayburn, The Dan Ferris Power Report